It goes without saying that the current crisis response situation to SARS-CoV-2 (coronavirus) has and will continue to dominate our conversations and activities for some time to come. The economic, social, and emotional impacts across the produce supply chain have been monumental but also asymmetric in the specific effects within diverse sectors.
The current surge in consumer demand for produce being experienced within wholesale membership stores, brick and mortar retail markets, and diverse online and home delivery services has been met with still evolving capacity responses among suppliers. At the same time, new policies and practices to protect and prevent interpersonal contamination of SARS-CoV-2 (COVID-19 also known as coronavirus), from farm to shipping dock, are being implemented. These “new normal” SOPs are demanding and designed to ensure uniform and clear communication to cross-functional teams to achieve consistent implementation. We need to recognize and appreciate that these more intensified measures are consistent with over two decades of long-standing Best Practices guidance, but significantly increased in their demands for meticulous execution by all personnel.