The Netherlands Nutrition Centre launched a new food safety campaign in November with a little typographic help from bacteria.
For their five educational posters posted across the country, the Centre grew bacteria into the shape of words. Microbial samples from the dishcloths, vegetables and cutting boards of ordinary Dutch kitchens were cultured and photographed for the project.
Foodborne illnesses affect about 700,000 Dutch each year, and the goal of the campaign, entitled “Ziekmakers zie je niet” (“You can’t see what makes you ill”), was to help make invisible bacteria visible to consumers.
FoodWorld 