Food safety and biosecurity service provider, AsureQuality has developed the new website brand; inSight, which allows consumers to access independent evidence on the products that they are buying via their smartphone device.
inSight allocates a unique QR barcode to products that have undergone a rigorous supply chain assessment and obtained an “inSight licence”. The barcodes are then printed on product packaging for consumers to scan with their mobile devices. Once the product has been scanned, consumers will be taken directly to the inSight website where they can view independent evidence about the product features prior to purchase.
FoodWorld 